Kit vs Mailchimp
Kit and Mailchimp side by side: plans and prices as each vendor lists them, what every plan includes, and the features each vendor names on its own pages. Checked 9 Oct 2026. A dash means the vendor’s page does not mention it, not that the tool lacks it.
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Email marketing & newsletters
Cold email & outreach
Lead data & email finders
Deliverability & list cleaning
Workflow automation
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 KitEmail & marketing |  MailchimpEmail & marketing | |
|---|---|---|
| Best for | newsletter creators, authors, bloggers, and digital course instructors building an engaged subscriber audience. | small businesses and shops that want a well-known email platform with a free plan for a very small list and automation flows as they grow. |
| Free plan | Up to 10,000 subscribers, unlimited forms & broadcasts | basic marketing features for fewer than 250 contacts |
| Free trial | None confirmed | 14-day free trial of Essentials or Standard |
| Cheapest paid plan | US$33 a monthCreatorUS$ USD | £9.91 a monthEssentials |
| Features | ||
| Marketing automation | ✓“Unlimited Visual Automations” | ✓automation flows up to 200 steps on Standard, up to 4 steps on Essentials |
| A/B testing | ✓“A/B test subject lines” | ~ Partlytesting and scheduling tools are named on the Essentials plan |
| Landing pages | ✓“Unlimited landing pages & forms” | — |
| SMS or WhatsApp | ✓“SMS marketing” | ~ PartlySMS is a paid add-on in some countries |
| Transactional email | — | ~ Partlysold as a separate Transactional product |
| Built-in sales CRM | — | — |
| Sell digital products or subscriptions | ✓“Sell digital products & subscriptions” | — |
| Newsletter referral system | ✓“Newsletter referral system” | — |
| Single sign-on (SSO) | — | ✓enterprise SSO on Premium |
| Taken from each vendor’s own pricing or product page on 2026-10-09. A dash means the page does not mention it, not that the tool lacks it. Quotes are the vendor’s wording. | ||
| All plans |
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| Company | — | Part of Intuit. Intuit Ireland Software Limited contracts with customers in most of the EU (not Sweden or Denmark) and Intuit Limited with UK customers |
| Data stored in | United States (AWS) | — |
| Data protection | Kit complies with the EU–US and Swiss–US Data Privacy Frameworks and the UK Extension; a Data Processing Addendum covers subscriber data processed for creators. | Mailchimp offers a data processing addendum in which it acts as processor. It covers transfers under the EU–US, Swiss–US and UK Data Privacy Framework, with the EU Standard Contractual Clauses and the UK addendum as fallback. We did not find a stated hosting region |
| Full pageGo to site | Full pageGo to site | |
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