Brevo vs Mailchimp

Brevo and Mailchimp side by side: plans and prices as each vendor lists them, what every plan includes, and the features each vendor names on its own pages. Checked 9 Oct 2026. A dash means the vendor’s page does not mention it, not that the tool lacks it.

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BrevoEmail & marketingMailchimpEmail & marketing
Best forsmall businesses that send newsletters and order emails from one tool, and want to start free.small businesses and shops that want a well-known email platform with a free plan for a very small list and automation flows as they grow.
Free plan300 emails a daybasic marketing features for fewer than 250 contacts
Free trialNone confirmed14-day free trial of Essentials or Standard
Cheapest paid plan£5.42 a monthStarterbase price, usage extra£9.91 a monthEssentials
Features
Marketing automation✓“Campaigns & automation”✓automation flows up to 200 steps on Standard, up to 4 steps on Essentials
A/B testing✓“A/B testing”~ Partlytesting and scheduling tools are named on the Essentials plan
Landing pages✓“Landing pages”—
SMS or WhatsApp✓“email, SMS, & WhatsApp messages”~ PartlySMS is a paid add-on in some countries
Transactional email✓“Transactional messaging” via SMTP relay and API~ Partlysold as a separate Transactional product
Built-in sales CRM✓“Sales management”—
Sell digital products or subscriptions——
Newsletter referral system——
Single sign-on (SSO)—✓enterprise SSO on Premium
Taken from each vendor’s own pricing or product page on 2026-10-09. A dash means the page does not mention it, not that the tool lacks it. Quotes are the vendor’s wording.
All plans
  • FreeFree plan
  • Starter£5.42
  • Standard£11.67
  • Professional£270.92
  • FreeFree planBasic marketing features for under 250 contacts
  • Essentials£9.91monthly price shown, no yearly price listedFrom, at 0–500 contacts: up to 5,000 emails a month, 3 seats, 3 audiences, 2 roles, automation flows up to 4 steps, testing and scheduling tools, 24/7 email and chat support. The price rises with your contact count. 14-day free trial
  • Standard£15.24monthly price shown, no yearly price listedFrom, at 0–500 contacts: up to 6,000 emails a month, 5 seats, 5 audiences, 4 roles, automation flows up to 200 steps, custom-coded templates, dynamic content, performance dashboard, 24/7 email and chat support. 14-day free trial
  • Premium£266.69monthly price shown, no yearly price listedFrom, at 0–500 contacts: up to 150,000 emails a month, unlimited users and audiences, 5 roles, enterprise SSO, a dedicated integration specialist, priority phone support. The first 12 months are shown at a lower price
CompanyFrench company, ParisPart of Intuit. Intuit Ireland Software Limited contracts with customers in most of the EU (not Sweden or Denmark) and Intuit Limited with UK customers
Data stored in——
Data protectionThe Brevo group’s parent is a French SAS in Paris; the data controller is Sendinblue France SAS, Brevo Inc. or Brevo Germany GmbH depending on your location. Brevo Inc. complies with the EU–US Data Privacy Framework.Mailchimp offers a data processing addendum in which it acts as processor. It covers transfers under the EU–US, Swiss–US and UK Data Privacy Framework, with the EU Standard Contractual Clauses and the UK addendum as fallback. We did not find a stated hosting region
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