Kit vs ActiveCampaign

Kit and ActiveCampaign side by side: plans and prices as each vendor lists them, what every plan includes, and the features each vendor names on its own pages. Checked 9 Oct 2026. A dash means the vendor’s page does not mention it, not that the tool lacks it.

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	KitEmail & marketing	ActiveCampaignEmail & marketing
Best for	newsletter creators, authors, bloggers, and digital course instructors building an engaged subscriber audience.	growing B2B and B2C businesses that need advanced multi-branch marketing automation, built-in CRM, and customer journey orchestration.
Free plan	Up to 10,000 subscribers, unlimited forms & broadcasts	None confirmed
Free trial	None confirmed	14-day free trial, no credit card needed
Cheapest paid plan	US$33 a monthCreator	US$15 a monthStarter
Features
Marketing automation	✓“Unlimited Visual Automations”	✓“Marketing automation”
A/B testing	✓“A/B test subject lines”	—
Landing pages	✓“Unlimited landing pages & forms”	✓“Landing pages”
SMS or WhatsApp	✓“SMS marketing”	✓“SMS Marketing”, “WhatsApp Messaging”
Transactional email	—	—
Built-in sales CRM	—	✓“Standard CRM”, “Premium CRM”
Sell digital products or subscriptions	✓“Sell digital products & subscriptions”	—
Newsletter referral system	✓“Newsletter referral system”	—
Single sign-on (SSO)	—	✓“Single Sign-On (SSO)”
Taken from each vendor’s own pricing or product page on 2026-10-09. A dash means the page does not mention it, not that the tool lacks it. Quotes are the vendor’s wording.
All plans	FreeFree planUp to 10k subscribers, unlimited landing pages & forms, send email broadcasts CreatorUS$331k subscribers tier, visual automation funnels, email sequences, 1 team member ProUS$661k subscribers tier, newsletter referral system, subscriber scoring, unlimited team	StarterUS$151k contacts, 1 user, marketing automation (5 actions limit), email marketing PlusUS$491k contacts, 1 user, unlimited automation actions, landing pages, standard CRM ProUS$791k contacts, 3 users, predictive content, attribution tracking, split automations EnterpriseUS$1451k contacts, 5 users, custom objects, SSO, dedicated account manager, SLA
Company	—	—
Data stored in	United States (AWS)	Information may be transferred to ActiveCampaign locations in the United States, Australia, Ireland, Brazil and Costa Rica
Data protection	Kit complies with the EU–US and Swiss–US Data Privacy Frameworks and the UK Extension; a Data Processing Addendum covers subscriber data processed for creators.	ActiveCampaign is certified under the EU–US Data Privacy Framework and offers a Data Processing Agreement that falls back on Standard Contractual Clauses.
	Full page Go to site	Full page Go to site

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