Brevo vs ActiveCampaign

Brevo and ActiveCampaign side by side: plans and prices as each vendor lists them, what every plan includes, and the features each vendor names on its own pages. Checked 9 Oct 2026. A dash means the vendor’s page does not mention it, not that the tool lacks it.

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	BrevoEmail & marketing	ActiveCampaignEmail & marketing
Best for	small businesses that send newsletters and order emails from one tool, and want to start free.	growing B2B and B2C businesses that need advanced multi-branch marketing automation, built-in CRM, and customer journey orchestration.
Free plan	300 emails a day	None confirmed
Free trial	None confirmed	14-day free trial, no credit card needed
Cheapest paid plan	£5.42 a monthStarterbase price, usage extra	US$15 a monthStarterUS$ USD
Features
Marketing automation	✓“Campaigns & automation”	✓“Marketing automation”
A/B testing	✓“A/B testing”	—
Landing pages	✓“Landing pages”	✓“Landing pages”
SMS or WhatsApp	✓“email, SMS, & WhatsApp messages”	✓“SMS Marketing”, “WhatsApp Messaging”
Transactional email	✓“Transactional messaging” via SMTP relay and API	—
Built-in sales CRM	✓“Sales management”	✓“Standard CRM”, “Premium CRM”
Sell digital products or subscriptions	—	—
Newsletter referral system	—	—
Single sign-on (SSO)	—	✓“Single Sign-On (SSO)”
Taken from each vendor’s own pricing or product page on 2026-10-09. A dash means the page does not mention it, not that the tool lacks it. Quotes are the vendor’s wording.
All plans	FreeFree plan Starter£5.42 Standard£11.67 Professional£270.92	StarterUS$151k contacts, 1 user, marketing automation (5 actions limit), email marketing PlusUS$491k contacts, 1 user, unlimited automation actions, landing pages, standard CRM ProUS$791k contacts, 3 users, predictive content, attribution tracking, split automations EnterpriseUS$1451k contacts, 5 users, custom objects, SSO, dedicated account manager, SLA
Company	French company, Paris	—
Data stored in	—	Information may be transferred to ActiveCampaign locations in the United States, Australia, Ireland, Brazil and Costa Rica
Data protection	The Brevo group’s parent is a French SAS in Paris; the data controller is Sendinblue France SAS, Brevo Inc. or Brevo Germany GmbH depending on your location. Brevo Inc. complies with the EU–US Data Privacy Framework.	ActiveCampaign is certified under the EU–US Data Privacy Framework and offers a Data Processing Agreement that falls back on Standard Contractual Clauses.
	Full page Go to site	Full page Go to site

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