ActiveCampaign vs Mailchimp

ActiveCampaign and Mailchimp side by side: plans and prices as each vendor lists them, what every plan includes, and the features each vendor names on its own pages. Checked 9 Oct 2026. A dash means the vendor’s page does not mention it, not that the tool lacks it.

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	ActiveCampaignEmail & marketing	MailchimpEmail & marketing
Best for	growing B2B and B2C businesses that need advanced multi-branch marketing automation, built-in CRM, and customer journey orchestration.	small businesses and shops that want a well-known email platform with a free plan for a very small list and automation flows as they grow.
Free plan	None confirmed	basic marketing features for fewer than 250 contacts
Free trial	14-day free trial, no credit card needed	14-day free trial of Essentials or Standard
Cheapest paid plan	US$15 a monthStarterUS$ USD	£9.91 a monthEssentials
Features
Marketing automation	✓“Marketing automation”	✓automation flows up to 200 steps on Standard, up to 4 steps on Essentials
A/B testing	—	~ Partlytesting and scheduling tools are named on the Essentials plan
Landing pages	✓“Landing pages”	—
SMS or WhatsApp	✓“SMS Marketing”, “WhatsApp Messaging”	~ PartlySMS is a paid add-on in some countries
Transactional email	—	~ Partlysold as a separate Transactional product
Built-in sales CRM	✓“Standard CRM”, “Premium CRM”	—
Sell digital products or subscriptions	—	—
Newsletter referral system	—	—
Single sign-on (SSO)	✓“Single Sign-On (SSO)”	✓enterprise SSO on Premium
Taken from each vendor’s own pricing or product page on 2026-10-09. A dash means the page does not mention it, not that the tool lacks it. Quotes are the vendor’s wording.
All plans	StarterUS$151k contacts, 1 user, marketing automation (5 actions limit), email marketing PlusUS$491k contacts, 1 user, unlimited automation actions, landing pages, standard CRM ProUS$791k contacts, 3 users, predictive content, attribution tracking, split automations EnterpriseUS$1451k contacts, 5 users, custom objects, SSO, dedicated account manager, SLA	FreeFree planBasic marketing features for under 250 contacts Essentials£9.91monthly price shown, no yearly price listedFrom, at 0–500 contacts: up to 5,000 emails a month, 3 seats, 3 audiences, 2 roles, automation flows up to 4 steps, testing and scheduling tools, 24/7 email and chat support. The price rises with your contact count. 14-day free trial Standard£15.24monthly price shown, no yearly price listedFrom, at 0–500 contacts: up to 6,000 emails a month, 5 seats, 5 audiences, 4 roles, automation flows up to 200 steps, custom-coded templates, dynamic content, performance dashboard, 24/7 email and chat support. 14-day free trial Premium£266.69monthly price shown, no yearly price listedFrom, at 0–500 contacts: up to 150,000 emails a month, unlimited users and audiences, 5 roles, enterprise SSO, a dedicated integration specialist, priority phone support. The first 12 months are shown at a lower price
Company	—	Part of Intuit. Intuit Ireland Software Limited contracts with customers in most of the EU (not Sweden or Denmark) and Intuit Limited with UK customers
Data stored in	Information may be transferred to ActiveCampaign locations in the United States, Australia, Ireland, Brazil and Costa Rica	—
Data protection	ActiveCampaign is certified under the EU–US Data Privacy Framework and offers a Data Processing Agreement that falls back on Standard Contractual Clauses.	Mailchimp offers a data processing addendum in which it acts as processor. It covers transfers under the EU–US, Swiss–US and UK Data Privacy Framework, with the EU Standard Contractual Clauses and the UK addendum as fallback. We did not find a stated hosting region
	Full page Go to site	Full page Go to site

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