Brevo vs Kit

Brevo and Kit side by side: plans and prices as each vendor lists them, what every plan includes, and the features each vendor names on its own pages. Checked 9 Oct 2026. A dash means the vendor’s page does not mention it, not that the tool lacks it.

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Email marketing & newsletters

Cold email & outreach

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Currency
Billing
BrevoEmail & marketingKitEmail & marketing
Best forsmall businesses that send newsletters and order emails from one tool, and want to start free.newsletter creators, authors, bloggers, and digital course instructors building an engaged subscriber audience.
Free plan300 emails a dayUp to 10,000 subscribers, unlimited forms & broadcasts
Free trialNone confirmedNone confirmed
Cheapest paid plan£5.42 a monthStarterbase price, usage extraUS$33 a monthCreatorUS$ USD
Features
Marketing automation✓“Campaigns & automation”✓“Unlimited Visual Automations”
A/B testing✓“A/B testing”✓“A/B test subject lines”
Landing pages✓“Landing pages”✓“Unlimited landing pages & forms”
SMS or WhatsApp✓“email, SMS, & WhatsApp messages”✓“SMS marketing”
Transactional email✓“Transactional messaging” via SMTP relay and API—
Built-in sales CRM✓“Sales management”—
Sell digital products or subscriptions—✓“Sell digital products & subscriptions”
Newsletter referral system—✓“Newsletter referral system”
Single sign-on (SSO)——
Taken from each vendor’s own pricing or product page on 2026-10-09. A dash means the page does not mention it, not that the tool lacks it. Quotes are the vendor’s wording.
All plans
  • FreeFree plan
  • Starter£5.42
  • Standard£11.67
  • Professional£270.92
  • FreeFree planUp to 10k subscribers, unlimited landing pages & forms, send email broadcasts
  • CreatorUS$331k subscribers tier, visual automation funnels, email sequences, 1 team member
  • ProUS$661k subscribers tier, newsletter referral system, subscriber scoring, unlimited team
CompanyFrench company, Paris—
Data stored in—United States (AWS)
Data protectionThe Brevo group’s parent is a French SAS in Paris; the data controller is Sendinblue France SAS, Brevo Inc. or Brevo Germany GmbH depending on your location. Brevo Inc. complies with the EU–US Data Privacy Framework.Kit complies with the EU–US and Swiss–US Data Privacy Frameworks and the UK Extension; a Data Processing Addendum covers subscriber data processed for creators.
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