Instantly vs Smartlead.ai

Instantly and Smartlead.ai side by side: plans and prices as each vendor lists them, what every plan includes, and the features each vendor names on its own pages. Checked 9 Oct 2026. A dash means the vendor’s page does not mention it, not that the tool lacks it.

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Email marketing & newsletters

Cold email & outreach

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InstantlyCold email & lead generationSmartlead.aiCold email & lead generation
Best forB2B sales teams, agencies, and founders looking to scale outbound cold email with unlimited inboxes and automated warmup.sales teams and agencies that send cold email at volume.
Free planNone confirmedNone confirmed
Free trialNone confirmedFree trial available, pick a plan later
Cheapest paid planUS$37.60 a monthGrowthUS$32 a monthBase
Features
Email warmup✓“Unlimited email accounts + warmup”✓“Warmup Pool”
Built-in lead database or finder✓“Database of 450M+ B2B Leads”✓“Verified Prospect Emails”
LinkedIn outreach——
A/B testing✓“A/Z testing”—
Unified inbox✓“Unibox”✓“Unified Inbox”
Calls or dialer—✓“Call Access”
AI agents or AI personalisation✓“9 AI Agents”✓“AI agents that handle prospecting and follow up”
API and webhooks✓“API, webhooks, and integrations”✓“API & Webhooks”
Unlimited team members✓“unlimited team members”—
Taken from each vendor’s own pricing or product page on 2026-10-09. A dash means the page does not mention it, not that the tool lacks it. Quotes are the vendor’s wording.
All plans
  • GrowthUS$37.60Unlimited email accounts and warmup, 1,000 contacts, 5,000 emails a month
  • HypergrowthUS$77.60Unlimited email accounts and warmup, 25,000 contacts, 125,000 emails a month, premium live support
  • Light SpeedUS$286.30Everything in Hypergrowth, 100,000+ contacts, 500,000+ emails a month, dedicated server and IP system
  • EnterpriseContact salesCustom volume and terms, booked through a call with the Instantly team
  • BaseUS$322,000 contacts, 6,000 email sends and 2,000 verified emails a month
  • ProUS$7830,000 contacts, 90,000 email sends and 30,000 verified emails a month
  • SmartUS$144Unlimited contacts, 150,000 email sends and 50,000 verified emails a month
  • PrimeUS$315Unlimited contacts, 500,000 email sends and 170,000 verified emails a month, 3 SmartServers included
CompanyAmerican company, DelawareAustralian-registered business (521 Products Pty Ltd, trading as Smartlead)
Data stored inServers located in the United States—
Data protectionInstantly says transfers from Europe rely on the EU–US Data Privacy Framework, the UK–US Data Bridge or other approved mechanisms.—
Full pageGo to siteFull pageGo to site

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