Instantly vs lemlist

Instantly and lemlist side by side: plans and prices as each vendor lists them, what every plan includes, and the features each vendor names on its own pages. Checked 9 Oct 2026. A dash means the vendor’s page does not mention it, not that the tool lacks it.

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Email marketing & newsletters

Cold email & outreach

Lead data & email finders

Deliverability & list cleaning

Workflow automation

AI video

AI voice

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	InstantlyCold email & lead generation	lemlistCold email & lead generation
Best for	B2B sales teams, agencies, and founders looking to scale outbound cold email with unlimited inboxes and automated warmup.	sales development reps (SDRs), agencies, and growth teams running personalized cold outreach across email, LinkedIn, and phone.
Free plan	None confirmed	None confirmed
Free trial	None confirmed	14-day free trial, no credit card, 200 free credits
Cheapest paid plan	US$37.60 a monthGrowthUS$ USD	£55 a monthEmail Outreach
Features
Email warmup	✓“Unlimited email accounts + warmup”	✓“Email warm-up & Deliverability hub”
Built-in lead database or finder	✓“Database of 450M+ B2B Leads”	✓“650M+ Lead Database”
LinkedIn outreach	—	✓“LinkedIn Prospecting”
A/B testing	✓“A/Z testing”	—
Unified inbox	✓“Unibox”	✓“Unified Inbox”
Calls or dialer	—	✓“In-app Calling”
AI agents or AI personalisation	✓“9 AI Agents”	✓“lemAgent”
API and webhooks	✓“API, webhooks, and integrations”	✓“CRM integrations & API”
Unlimited team members	✓“unlimited team members”	—
Taken from each vendor’s own pricing or product page on 2026-10-09. A dash means the page does not mention it, not that the tool lacks it. Quotes are the vendor’s wording.
All plans	GrowthUS$37.60Unlimited email accounts and warmup, 1,000 contacts, 5,000 emails a month HypergrowthUS$77.60Unlimited email accounts and warmup, 25,000 contacts, 125,000 emails a month, premium live support Light SpeedUS$286.30Everything in Hypergrowth, 100,000+ contacts, 500,000+ emails a month, dedicated server and IP system EnterpriseContact salesCustom volume and terms, booked through a call with the Instantly team	Email Outreach£5550k emails/mo, lemwarm deliverability, unlimited campaigns, AI email generator Multichannel£87LinkedIn outreach, in-app cold calls, multichannel sequences, CRM integrations EnterpriseContact salesCustom senders & volume, SSO, dedicated account manager, custom invoicing
Company	American company, Delaware	—
Data stored in	Servers located in the United States	European Union (exclusively in the EU)
Data protection	Instantly says transfers from Europe rely on the EU–US Data Privacy Framework, the UK–US Data Bridge or other approved mechanisms.	—
	Full page Go to site	Full page Go to site

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