BrevoEmail & marketingFree plan: 300 emails a day
Klaviyo pricing in Europe (October 2026): plans, free plan & deals
Paid plans from US$20 a month. Free plan: Free tier for up to 250 contacts and 500 email sends/month.
G24.6 / 5 · 2,800 reviews · 0.79% five-starPRICING AT A GLANCE Official price
Plans from US$20 a month
Free plan: Free tier for up to 250 contacts and 500 email sends/month.
See Klaviyo plans- No code needed
- Official vendor checkout
Free planFree tier for up to 250 contacts and 500 email sends/month
Paid plans fromUS$20 a month
Data stored inUnited States (AWS Cloud)
Data protectionCertified under EU-U.S. Data Privacy Framework, standard DPA with SCCs for GDPR compliance
CompanyBoston, Massachusetts, USA
Klaviyo plans and prices
| Plan | Monthly (USD) | Yearly billing, per month (USD) | Includes |
|---|---|---|---|
| Free | Free | Free | Up to 250 contacts, 500 monthly email sends, 150 free SMS/MMS credits, ecommerce integration, email support for 60 days |
| US$20 | — | Up to 500 contacts, 5,000 monthly email sends, predictive analytics, abandoned cart flows, real-time revenue attribution | |
| Email and SMS | US$35 | — | Up to 500 contacts, 5,000 monthly email sends, 1,250 SMS/MMS credits, multichannel automation, mobile opt-in forms |
Prices in US dollars as listed on Klaviyo’s pricing page; VAT may be added at checkout. klaviyo.com · Checked 20 Oct 2026
What will you pay for Klaviyo?
Up to 250 contacts, 500 email sends / mo (Free)Up to 5,000 contacts, multichannel automation & 1,250 SMS (Email + SMS)
Free$0 / monthly
Up to 250 contacts, 500 monthly email sends, 150 free SMS/MMS credits, ecommerce integration, email support for 60 days
EmailCheapest$20 / monthly
Up to 500 contacts, 5,000 monthly email sends, predictive analytics, abandoned cart flows, real-time revenue attribution
Email and SMS$35 / monthly
Up to 500 contacts, 5,000 monthly email sends, 1,250 SMS/MMS credits, multichannel automation, mobile opt-in forms
A look at Klaviyo
What you work with in Klaviyo.
Klaviyo · Brevo · MailerLite side by side
Figures from each vendor’s own pricing and privacy pages.
| Klaviyo | Brevo |  MailerLite | |
|---|---|---|---|
| Free plan | Free tier for up to 250 contacts and 500 email sends/month | 300 emails a day | Free for up to 1,000 subscribers and 12,000 emails/month |
| Paid plans from | US$20 a month | €7 a month | US$10 a month |
| Data stored in | United States (AWS Cloud) | — | European Union (AWS Ireland & Germany) |
| Origin | — | France | LT |
Checked 20 Oct 2026. Prices as each vendor lists them.
Is Klaviyo worth it?
Strengths & best fit
Best for: ecommerce brands, Shopify stores, and direct-to-consumer retailers looking for high-converting email and SMS automations driven by real-time customer behavioral data.
Free plan covers: Free tier for up to 250 contacts and 500 email sends/month.
Good to know
Klaviyo connects natively to platforms like Shopify, WooCommerce, and Magento, syncing granular purchase and browsing events in real time. It offers predictive analytics, customer lifetime value forecasting, and abandoned cart flows. A free plan allows up to 250 contacts and 500 monthly email sends.
Klaviyo alternatives and their deals
BrevoEmail & marketingMailerLiteEmail & marketingFree plan: Free for up to 1,000 subscribers and 12,000 emails/month
ActiveCampaignEmail & marketing
KitEmail & marketingFree plan: Up to 10,000 subscribers, unlimited forms & broadcasts
Watch a Klaviyo walkthrough
Questions
Does Klaviyo have a free plan?▼
Yes. Free plan: Free tier for up to 250 contacts and 500 email sends/month.
How much does Klaviyo cost?▼
Email costs US$20 a month. Prices are listed in US dollars.
Is there a Klaviyo discount code?▼
No discount is confirmed today. New offers appear at the top of this page when we confirm them.
Is Klaviyo suitable for European GDPR compliance?▼
Yes. Klaviyo provides a comprehensive Data Processing Addendum (DPA) incorporating European Standard Contractual Clauses (SCCs), certified under the EU–US Data Privacy Framework for cross-border data protection.
What does Klaviyo say about data protection for EU customers?▼
Certified under EU-U.S. Data Privacy Framework, standard DPA with SCCs for GDPR compliance (klaviyo.com, Checked 2026-10-20).
Where does Klaviyo store customer data?▼
According to klaviyo.com: United States (AWS Cloud). Checked 2026-10-20.
Price history: 20 Oct 2026 — Email US$20, Email and SMS US$35
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Start free, upgrade when you need it
Free plan: Free tier for up to 250 contacts and 500 email sends/month. Paid plans from US$20 a month.
- No code needed
- Official vendor checkout