Apollo.ioCold email & lead generationFree plan: 900 credits a year per seat, granted monthly
Clay pricing in Europe (November 2026): plans, free plan & deals
Paid plans from US$149 a month. Free plan: Free plan with 100 credits per month and 75+ enrichment integrations. Paying yearly saves US$180 (Starter).
G24.8 / 5 · 240 reviews · 0.89% five-starBEST CURRENT OFFER Official offer
Pay yearly and save US$180 (Starter)
US$134 a month billed yearly instead of US$149 a month.
See Clay plans- No code needed
- Applied when you choose yearly billing
- Official vendor checkout
Free planFree plan with 100 credits per month and 75+ enrichment integrations
Paid plans fromUS$149 a month
Data stored inUnited States (AWS cloud infrastructure, SOC 2 Type II certified)
Data protectionGDPR Article 28 DPA, EU-U.S. Data Privacy Framework compliant, BYOK API support
CompanyNew York City, New York, United States (Clay Software, Inc.)
Clay plans and prices
| Plan | Monthly (USD) | Yearly billing, per month (USD) | Includes |
|---|---|---|---|
| Free | Free | Free | 100 credits/mo, 1 user seat, 75+ enrichment sources, export to CSV/CRM |
| StarterYearly billing saves US$180 | US$149 | US$134 | 2,000 credits/mo, unlimited users, Claygent AI research agent, email waterfall lookup |
| Explorer | US$349 | US$314 | 10,000 credits/mo, bi-directional CRM integration, webhook automation, priority chat |
| Pro | US$800 | US$720 | 50,000 credits/mo, dedicated CSM, custom enterprise onboarding, SOC 2 Type II |
Prices in US dollars as listed on Clay’s pricing page; VAT may be added at checkout. clay.com · Checked 7 Nov 2026
A look at Clay
What you work with in Clay.
Clay · Apollo.io · Instantly side by side
Figures from each vendor’s own pricing and privacy pages.
| Clay | Apollo.io |  Instantly | |
|---|---|---|---|
| Free plan | Free plan with 100 credits per month and 75+ enrichment integrations | 900 credits a year per seat, granted monthly | — |
| Paid plans from | US$149 a month | US$65 a month | US$47 a month |
| Data stored in | United States (AWS cloud infrastructure, SOC 2 Type II certified) | — | Servers located in the United States |
Checked 7 Nov 2026. Prices as each vendor lists them.
Is Clay worth it?
Strengths & best fit
Best for: growth marketing leads, outbound sales teams, and B2B agencies building automated lead research workflows, 75+ waterfall data enrichments, and hyper-personalized cold outreach at scale.
Free plan covers: Free plan with 100 credits per month and 75+ enrichment integrations.
Good to know
Clay is a B2B data orchestration and outbound automation platform based in New York City (Clay Software, Inc.). It replaces disjointed spreadsheet tasks by querying 75+ data providers (including Apollo, Hunter, and Clearbit) in a sequential waterfall until an accurate corporate email is found. Its AI research agent, Claygent, can browse live company websites to extract custom qualifying signals.
Clay alternatives and their deals
Apollo.ioCold email & lead generationInstantlyCold email & lead generation
Smartlead.aiCold email & lead generationWatch a Clay walkthrough
Questions
Does Clay have a free plan?▼
Yes. Free plan: Free plan with 100 credits per month and 75+ enrichment integrations.
How much does Clay cost?▼
Starter costs US$149 a month; US$134 a month billed yearly instead of US$149. Prices are listed in US dollars.
Is there a Clay discount code?▼
The confirmed saving today is yearly billing: US$180 (Starter).
How does Clay waterfall enrichment ensure high email deliverability for European outreach?▼
Rather than relying on a single static contact database, Clay checks multiple providers in sequence and performs live MX and SMTP handshake verification. This filters out invalid domains and catch-all addresses, significantly reducing bounce rates below industry thresholds.
Can European companies use Clay in compliance with GDPR data protection laws?▼
Yes. Clay executes standard Article 28 Data Processing Addendums (DPAs) incorporating European Standard Contractual Clauses (SCCs). Additionally, teams can use their own API keys (BYOK) for third-party providers, giving them direct contractual control over data processing boundaries.
What does Clay say about data protection for EU customers?▼
GDPR Article 28 DPA, EU-U.S. Data Privacy Framework compliant, BYOK API support (clay.com, Checked 7 Nov 2026).
Where does Clay store customer data?▼
According to clay.com: United States (AWS cloud infrastructure, SOC 2 Type II certified). Checked 7 Nov 2026.
Price history: Starter US$149, Explorer US$349, Pro US$800
Start free, upgrade when you need it
Free plan: Free plan with 100 credits per month and 75+ enrichment integrations. Paid plans from US$149 a month.
- No code needed
- Applied when you choose yearly billing
- Official vendor checkout