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Shopify pricing in Europe (October 2026): plans & deals

Paid plans from €28 a month. Free trial: 3-day free trial, then €1/month for the first month. Paying yearly saves €228 (Shopify).

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BEST CURRENT OFFER Official offer

Pay yearly and save €228 (Shopify)

€59 a month billed yearly instead of €78 a month.

See Shopify plans
  • No code needed
  • Applied when you choose yearly billing
  • Official vendor checkout
Checked 20 Oct 2026·shopify.com·we may earn a commission
Shopify admin dashboard showing live sales, orders, online store sessions, and conversion rates
Free trial3-day free trial, then €1/month for the first month
Paid plans from€28 a month
Data stored inEuropean Union (Shopify Commerce Europe Ltd) & Canada (European Commission Adequacy Decision)
Data protectionShopify Commerce Europe Ltd contracting entity, GDPR DPA with SCCs, Level 1 PCI DSS compliant
CompanyOttawa, Canada & Dublin, Ireland (Shopify Commerce Europe Ltd)

Shopify plans and prices

PlanMonthly (EUR)Yearly billing, per month (EUR)Includes
Basic€28€2110 inventory locations, 2 staff accounts, 24/7 chat support, and 2.0% third-party transaction fee
ShopifyYearly billing saves €228€78€595 staff accounts, standard professional analytics, e-commerce automation, and 1.0% third-party transaction fee
Advanced€289€21915 staff accounts, custom report builder, localized EU duties & import taxes calculation, 0.6% third-party fee

Prices as listed on Shopify’s pricing page; VAT may be added at checkout. shopify.com · Checked 20 Oct 2026

What will you pay for Shopify?

2 staff accounts, basic reports, 2% third-party fee (Basic)Enterprise commerce, custom checkout, dedicated account manager (Plus)
Billing
Basic€28 / monthly
10 inventory locations, 2 staff accounts, 24/7 chat support, and 2.0% third-party transaction fee
ShopifyCheapest€78 / monthly
5 staff accounts, standard professional analytics, e-commerce automation, and 1.0% third-party transaction fee
Advanced€289 / monthly
15 staff accounts, custom report builder, localized EU duties & import taxes calculation, 0.6% third-party fee
See Shopify plans →

A look at Shopify

What you work with in Shopify.

Product Catalog & Inventory ManagementMulti-location inventory tracking, variant matrix (sizes, colors), and automatic barcode SKU generation.
Online Store 2.0 Theme EditorSection-based modular visual customizer with app blocks, mobile preview, and custom Liquid styling.
Shopify Analytics & Conversion ReportsGranular marketing attribution, customer lifetime value (LTV), and checkout abandonment funnel insights.

Shopify · Wix · Squarespace side by side

Figures from each vendor’s own pricing and privacy pages.

ShopifyWixSquarespace
Free plan—Free website with Wix ads and subdomain—
Paid plans from€28 a monthUS$17 a monthUS$25 a month
Data stored inEuropean Union (Shopify Commerce Europe Ltd) & Canada (European Commission Adequacy Decision)European Union (Ireland, Germany) & USA (multi-cloud AWS and Google Cloud)United States & European Union (Squarespace Ireland Ltd hosting)

Checked 20 Oct 2026. Prices as each vendor lists them.

Is Shopify worth it?

Strengths & best fit

Best for: retail brands, direct-to-consumer (D2C) founders, and scaling e-commerce businesses looking for an all-in-one checkout, inventory, and multi-channel commerce platform.

Free trial: 3-day free trial, then €1/month for the first month.

Good to know

Shopify handles European operations via Shopify Commerce Europe Ltd in Dublin, Ireland. European merchants benefit from integrated EU VAT calculation, localized checkout currencies, and seamless compliance with PSD2 Strong Customer Authentication (SCA).

Shopify alternatives and their deals

WixWeb & design tools

Free plan: Free website with Wix ads and subdomain

WebflowWeb & design tools

Free plan: Free Starter site on a webflow.io domain, 2 static pages

PrintfulE-commerce & print on demand

Free plan: Free standard access, no monthly subscription fees; pay only per manufactured order with unlimited store integrations

Watch a Shopify walkthrough

Shopify Full Tutorial for BeginnersYouTube · Shopify Guides

Questions

Does Shopify have a free trial?▼

Yes. 3-day free trial, then €1/month for the first month.

How much does Shopify cost?▼

Shopify costs €78 a month; €59 a month billed yearly instead of €78. Prices as the vendor lists them.

Is there a Shopify discount code?▼

The confirmed saving today is yearly billing: €228 (Shopify).

Can Shopify handle EU cross-border VAT and One-Stop Shop (OSS)?▼

Yes. Shopify automatically applies country-specific EU VAT rates at checkout and provides specialized tax reporting compatible with the EU One-Stop Shop (OSS) declaration scheme.

What does Shopify say about data protection for EU customers?▼

Shopify Commerce Europe Ltd contracting entity, GDPR DPA with SCCs, Level 1 PCI DSS compliant (shopify.com, Checked 2026-10-20).

Where does Shopify store customer data?▼

According to shopify.com: European Union (Shopify Commerce Europe Ltd) & Canada (European Commission Adequacy Decision). Checked 2026-10-20.

Price history: 20 Oct 2026 — Basic €28, Shopify €78, Advanced €289

Start free, upgrade when you need it

Free trial: 3-day free trial, then €1/month for the first month. Paid plans from €28 a month.

  • No code needed
  • Applied when you choose yearly billing
  • Official vendor checkout
See Shopify plans →