Plausible AnalyticsSEO & content marketingFree plan: Free 30-day unlimited trial without credit card required, plus 100% free open-source self-hosted Community Edition (AGPL)
Matomo pricing in Europe (October 2026): plans, free plan & deals
Paid plans from €23 a month. Free plan: 100% free open-source On-Premise software (GPL v3) with unlimited websites, unlimited users, and complete data ownership. Paying yearly saves €48 (Cloud (50k)).
BEST CURRENT OFFER Official offer
Pay yearly and save €48 (Cloud (50k))
€19 a month billed yearly instead of €23 a month.
See Matomo plans- No code needed
- Applied when you choose yearly billing
- Official vendor checkout
Free plan100% free open-source On-Premise software (GPL v3) with unlimited websites, unlimited users, and complete data ownership
Paid plans from€23 a month
Data stored inManaged Cloud hosting physically located in Germany and France (AWS Frankfurt and OVHcloud), or user-hosted on own premises
Data protectionFull GDPR compliance with signed DPA, approved by French CNIL for consent exemption when configured with cookieless tracking
CompanyEthical web analytics and data sovereignty platform created by InnoCraft Ltd with European origins (originally Piwik in France 🇪🇺)
Matomo plans and prices
| Plan | Monthly (EUR) | Yearly billing, per month (EUR) | Includes |
|---|---|---|---|
| On-Premise | Free | Free | 100% free open-source software (GPL v3), self-hosted on your own servers, 100% data ownership, unlimited websites & hits |
| Cloud (50k)Yearly billing saves €48 | €23 | €19 | 50,000 monthly hits, fully managed cloud hosted in EU (Germany/France), heatmaps, session recordings, CNIL exemption ready |
| Enterprise | Contact sales | Contact sales | Custom high-volume traffic, dedicated infrastructure, enterprise SLA, custom security review & certified compliance training |
Prices as listed on Matomo’s pricing page; VAT may be added at checkout. matomo.org · Checked 26 Oct 2026
A look at Matomo
What you work with in Matomo.
Matomo · Plausible Analytics · Fathom side by side
Figures from each vendor’s own pricing and privacy pages.
| Matomo | Plausible Analytics |  Fathom | |
|---|---|---|---|
| Free plan | 100% free open-source On-Premise software (GPL v3) with unlimited websites, unlimited users, and complete data ownership | Free 30-day unlimited trial without credit card required, plus 100% free open-source self-hosted Community Edition (AGPL) | unlimited recordings and transcriptions with instant AI call summaries |
| Paid plans from | €23 a month | €9 a month | US$19 a month |
| Data stored in | Managed Cloud hosting physically located in Germany and France (AWS Frankfurt and OVHcloud), or user-hosted on own premises | 100% hosted inside the European Union on European-owned servers (Hetzner in Falkenstein, Germany 🇩🇪) | — |
Checked 26 Oct 2026. Prices as each vendor lists them.
Is Matomo worth it?
Strengths & best fit
Best for: enterprise organizations, European public sector bodies, healthcare institutions, and privacy officers requiring 100% data ownership, complete web & product analytics (heatmaps, form analytics, session recordings), and CNIL-certified cookie exemption.
Free plan covers: 100% free open-source On-Premise software (GPL v3) with unlimited websites, unlimited users, and complete data ownership.
Good to know
Matomo (originally Piwik) is the leading ethical alternative to Google Analytics, trusted by over 1 million websites including the European Commission. It offers both a 100% free self-hosted open-source version (GPL v3) and a managed Cloud tier hosted inside the European Union (Germany and France). When configured with cookieless tracking and IP anonymization, Matomo is officially recognized by France’s CNIL as exempt from consent banners.
Matomo alternatives and their deals
Plausible AnalyticsSEO & content marketingFathomProductivity & meetingsFree plan: unlimited recordings and transcriptions with instant AI call summaries
SemrushSEO & content marketingFree plan: 1 demo project and 10 reports a day across the main tools, no credit card required
Watch a Matomo walkthrough
Questions
Does Matomo have a free plan?▼
Yes. Free plan: 100% free open-source On-Premise software (GPL v3) with unlimited websites, unlimited users, and complete data ownership.
How much does Matomo cost?▼
Cloud (50k) costs €23 a month; €19 a month billed yearly instead of €23. Prices as the vendor lists them.
Is there a Matomo discount code?▼
The confirmed saving today is yearly billing: €48 (Cloud (50k)).
Why is Matomo recommended by European data protection authorities like CNIL?▼
Matomo guarantees total data sovereignty: data is never shared with third parties or advertising networks. When configured according to CNIL guidelines (anonymizing 2 bytes of IP addresses, disabling cross-domain tracking, and respecting Do-Not-Track), European sites can measure traffic without triggering consent popups.
What does Matomo say about data protection for EU customers?▼
Full GDPR compliance with signed DPA, approved by French CNIL for consent exemption when configured with cookieless tracking (matomo.org, Checked 26 Oct 2026).
Where does Matomo store customer data?▼
According to matomo.org: Managed Cloud hosting physically located in Germany and France (AWS Frankfurt and OVHcloud), or user-hosted on own premises. Checked 26 Oct 2026.
Price history: Cloud (50k) €23
Start free, upgrade when you need it
Free plan: 100% free open-source On-Premise software (GPL v3) with unlimited websites, unlimited users, and complete data ownership. Paid plans from €23 a month.
- No code needed
- Applied when you choose yearly billing
- Official vendor checkout