PikaAI video & voiceFree plan: 250 initial credits (30 daily refresh credits) with watermark
Luma AI pricing in Europe (October 2026): plans, free plan & deals
Paid plans from US$9.99 a month. Free plan: 30 video generations a month with watermark. Paying yearly saves US$72 (Pro).
BEST CURRENT OFFER Official offer
Pay yearly and save US$72 (Pro)
US$23.99 a month billed yearly instead of US$29.99 a month.
See Luma AI plans- No code needed
- Applied when you choose yearly billing
- Official vendor checkout
Free plan30 video generations a month with watermark
Paid plans fromUS$9.99 a month
Data stored inUnited States
Data protectionComplies with GDPR and CCPA standards. Processed on secure cloud GPU infrastructure with enterprise encryption protocols.
CompanyLuma AI Inc., San Francisco CA
Luma AI plans and prices
| Plan | Monthly (USD) | Yearly billing, per month (USD) | Includes |
|---|---|---|---|
| Free | Free | Free | 30 video generations/month, standard queue priority, non-commercial license, Dream Machine watermark |
| Standard | US$9.99 | US$7.99 | 120 video generations/month, high-priority generation queue, commercial usage rights, no watermark |
| ProYearly billing saves US$72 | US$29.99 | US$23.99 | 400 video generations/month, highest priority rendering queue, camera control & keyframe tools, Ray 2 model access |
| Premier | US$99.99 | US$79.99 | 1,500 video generations/month, real-time priority compute, early access to new generative video models |
Prices in US dollars as listed on Luma AI’s pricing page; VAT may be added at checkout. lumalabs.ai · Checked 20 Oct 2026
What will you pay for Luma AI?
30 generations / mo, standard queue & watermark (Free)1,500 generations / mo, real-time priority compute & early model access (Premier)
Free$0 / monthly
30 video generations/month, standard queue priority, non-commercial license, Dream Machine watermark
StandardCheapest$9.99 / monthly
120 video generations/month, high-priority generation queue, commercial usage rights, no watermark
Pro$29.99 / monthly
400 video generations/month, highest priority rendering queue, camera control & keyframe tools, Ray 2 model access
Premier$99.99 / monthly
1,500 video generations/month, real-time priority compute, early access to new generative video models
A look at Luma AI
What you work with in Luma AI.
Luma AI · Pika · Runway side by side
Figures from each vendor’s own pricing and privacy pages.
| Luma AI | Pika |  Runway | |
|---|---|---|---|
| Free plan | 30 video generations a month with watermark | 250 initial credits (30 daily refresh credits) with watermark | 125 one-time credits, 5 GB asset storage |
| Paid plans from | US$9.99 a month | US$10 a month | US$15 a month |
| Data stored in | United States | United States | — |
Checked 20 Oct 2026. Prices as each vendor lists them.
Is Luma AI worth it?
Strengths & best fit
Best for: creative directors, 3D artists, filmmakers, and VFX studios seeking hyper-realistic text-to-video and image-to-video generation with cinematic camera motion controls.
Free plan covers: 30 video generations a month with watermark.
Good to know
Luma Dream Machine is powered by the Ray foundation generative video model, producing high-fidelity 5-second video shots with realistic physics, smooth motion, and consistent scene continuity. The Free plan offers 30 generations per month with standard processing priority, while paid plans (Standard, Pro, Premier) remove watermarks, unlock commercial usage rights, and offer advanced camera controls.
Luma AI alternatives and their deals
Watch a Luma AI walkthrough
Questions
Does Luma AI have a free plan?▼
Yes. Free plan: 30 video generations a month with watermark.
How much does Luma AI cost?▼
Pro costs US$29.99 a month; US$23.99 a month billed yearly instead of US$29.99. Prices are listed in US dollars.
Is there a Luma AI discount code?▼
The confirmed saving today is yearly billing: US$72 (Pro).
Can I control camera movements in Luma Dream Machine?▼
Yes. Luma Dream Machine features Camera Motion presets (such as Pan, Tilt, Dolly, Zoom, Crane, and Orbit), allowing creators to specify the camera flight path directly in the prompt or interface.
Does Luma Dream Machine support starting and ending keyframes?▼
Yes. You can supply both a starting image and an ending image; Dream Machine synthesizes the in-between physical motion to smoothly interpolate between the two frames.
What does Luma AI say about data protection for EU customers?▼
Complies with GDPR and CCPA standards. Processed on secure cloud GPU infrastructure with enterprise encryption protocols. (lumalabs.ai, Checked 2026-10-20).
Where does Luma AI store customer data?▼
According to lumalabs.ai: United States. Checked 2026-10-20.
Price history: 20 Oct 2026 — Standard US$9.99, Pro US$29.99, Premier US$99.99
Start free, upgrade when you need it
Free plan: 30 video generations a month with watermark. Paid plans from US$9.99 a month.
- No code needed
- Applied when you choose yearly billing
- Official vendor checkout