Apollo.io vs Hunter.io

Apollo.io and Hunter.io side by side: plans and prices as each vendor lists them, what every plan includes, and the features each vendor names on its own pages. Checked 9 Oct 2026. A dash means the vendor’s page does not mention it, not that the tool lacks it.

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Email marketing & newsletters

Cold email & outreach

Lead data & email finders

Deliverability & list cleaning

Workflow automation

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	Apollo.ioCold email & lead generation	Hunter.ioCold email & lead generation
Best for	sales teams that want a B2B contact database and outreach sequences in one tool.	sales and marketing teams that need to find and verify business email addresses before outreach.
Free plan	900 credits a year per seat, granted monthly	50 credits a month and 1 connected email account
Free trial	14-day trial of the Basic and Professional plans	None confirmed
Cheapest paid plan	US$49 a monthBasicUS$ USD	£28 a monthStarter
Features
Email verification	✓“Access verified emails to connect with the right prospects.”	✓“Email Verifier”, “Auto-verification”
Phone numbers	✓“Access verified phone numbers and directly connect with your prospects.”	—
Search by company domain	—	✓“Domain Search”
Outreach sequences	✓“Sequences”	✓“500 recipients per sequence”
Buying-intent data	✓“Intent Topics & Intent Filters”	—
AI features	✓“AI Research & AI Lead Scoring”	✓“AI Writing Assistant”
API access	✓“API Access”	✓“API”
Browser extension	—	✓“Chrome extension”
Pay-as-you-go credit packs	—	—
White-label option	—	—
Taken from each vendor’s own pricing or product page on 2026-10-09. A dash means the page does not mention it, not that the tool lacks it. Quotes are the vendor’s wording.
All plans	FreeFree planPer seat. 900 credits a year (granted monthly), 2 sequences, basic filters, AI assistant (5 chat limit) BasicUS$49Per seat. 30,000 credits a year, unlimited sequences, advanced filters, deliverability suite and email warmup, 14-day trial ProfessionalUS$79Per seat. 48,000 credits a year, unlimited sequences and A/B testing, AI lead scoring, call recordings and AI insights, 14-day trial OrganizationUS$119Per seat, minimum 3 seats. 72,000 credits a year, advanced tools and expert help, sales-assisted	FreeFree plan50 credits a month, 1 connected email account, 500 recipients per sequence, unlimited team members Starter£2824,000 credits a year, 3 email accounts, auto-verification, lead enrichment, AI writing assistant, priority support Growth£87120,000 credits a year, 10 email accounts, auto-verification, lead enrichment, AI writing assistant, priority support Scale£175300,000 credits a year, 20 email accounts, priority support and an account manager EnterpriseContact salesCustom volumes and terms, on request
Company	US company (ZenLeads Inc., trading as Apollo.io)	Hunter Web Services, Inc.; terms governed by Delaware law, EU representative in Ireland
Data stored in	—	Servers located in Belgium
Data protection	Apollo’s Data Privacy Framework certification covers ZenLeads, Inc., ZenLeads Holdings LLC and Varsovia Holdings LLC; customers are pointed to its Data Processing Addendum.	Hunter names an EU representative in Ireland (Instant EU GDPR Representative Ltd) and a UK representative; transfers outside the EU rely on safeguards described in its privacy policy.
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