Webflow vs Leadpages

Webflow and Leadpages side by side: plans and prices as each vendor lists them, what every plan includes, and the features each vendor names on its own pages. Checked 9 Oct 2026. A dash means the vendor’s page does not mention it, not that the tool lacks it.

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Currency
Billing
WebflowWeb & design toolsLeadpagesWeb & design tools
Best fordesigners and agencies that want to build and host custom websites without writing code.marketers and small businesses that want landing pages with A/B testing and lead capture.
Free planFree Starter site on a webflow.io domain, 2 static pagesNone confirmed
Free trial14-day free trial7-day free trial
Cheapest paid planUS$15 a monthBasicUS$ USD£6.42 a monthHTML Pub Starter
Features
CMS for content collections✓“CMS”—
A/B testing✓“A/B testing”✓“A/B Testing” on every plan
AI page or site builder✓“AI Optimize”✓“AI Landing Page Builder”
Translation or localisation✓“AI-powered translation”, “CMS localization”—
Ecommerce✓“Ecommerce” plans—
SEO tools and redirects——
Branching or staging——
Custom code components✓“Code components”—
Figma import✓“Figma to Webflow”—
Unlimited traffic—✓“unlimited traffic” on every plan
Taken from each vendor’s own pricing or product page on 2026-10-09. A dash means the page does not mention it, not that the tool lacks it. Quotes are the vendor’s wording.
All plans
  • StarterFree planWebflow.io domain, 2 static pages, limited CMS, 1 GB bandwidth, 50 form submissions
  • BasicUS$15only yearly-billing prices listedPer site. Custom domain, 300 static pages, 10 GB bandwidth, unlimited form submissions, no CMS
  • PremiumUS$25only yearly-billing prices listedPer site. Everything in Basic plus Webflow CMS, 50 GB to 2.5 TB bandwidth by tier, site search, code components
  • Team (Platform)US$2,500only yearly-billing prices listedPlatform plan, annual contract required: localization, AEO agents, publishing workflows, enhanced security
  • EnterpriseContact salesCustom pricing
  • HTML Pub Starter£6.42HTML Pub: 5 pages, 1 custom domain, 4K AI credits a month
  • HTML Pub Pro£20HTML Pub: 25 pages, 1 custom domain, API access, 12K AI credits a month
  • HTML Pub Business£33.58HTML Pub: 50 pages, 2 custom domains, 2 blogs, 20K AI credits a month
  • Grow£68Leadpages: unlimited pages and traffic, 4 custom domains, A/B testing, dynamic text replacement, lead enrichment
  • Optimize£136Leadpages: 6 custom domains, Smart Traffic AI routing, click and scroll heatmaps, auto-personalization
  • Scale£272Leadpages: 10 custom domains, full auto-optimization, team seats and workspaces, dedicated CSM
Company—US company, Minneapolis, Minnesota
Data stored inAmazon Web Services data centers in multiple regions (Webflow is US-based)—
Data protectionWebflow complies with the EU–US Data Privacy Framework and offers a Data Processing Addendum with Standard Contractual Clauses as a fallback.—
Full pageGo to siteFull pageGo to site

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